SEO stands for Search Engine Optimization and is a process of optimizing a website or web page to make it more visible in search engine results pages (SERPs). SEO is an important part of any digital marketing strategy and can help your business reach more potential customers, increase website traffic, and boost brand awareness.

There are many benefits to SEO, including increased visibility, improved credibility, higher quality traffic, measurable success, 24/7 promotion, targeting of the buying funnel, increased brand awareness, more leads and sales, improved user experience, and more.

SEO can also help you target every stage of the buying funnel, from awareness to consideration to purchase. This can help you generate more leads and sales, as well as increase brand awareness. Additionally, SEO can help improve user experience, as it can make it easier for users to find the information they need on your website

Overall, SEO is an important part of any digital marketing strategy and can help your business reach more potential customers, increase website traffic, and boost brand awareness.