Facebook and Google Ads are two of the most popular advertising platforms used by businesses to reach potential customers. Here is a summary of the process for creating and managing ads on each platform:
Choose your objective: they offer a range of advertising objectives, including increasing website traffic, generating leads, and increasing brand awareness. Google offers a range of campaign types, including search ads, display ads, and video ads.
Define your target audience: You can target your ads based on factors like age, gender, location, interests, and behaviors.
Choose your ad format: They offer a range of ad formats, including image ads, video ads, carousel ads, and more.
Set your budget: You can set a daily or lifetime budget for your ads, as well as choose whether to pay per click or per impression.
Monitor and adjust your ads: Once your ads are live, you can monitor their performance and make adjustments as needed to improve their effectiveness.
Overall, creating and managing ads on Facebook and Google requires careful planning and monitoring to ensure that they are effective at reaching your target audience and achieving your advertising objectives.